Aurélie is the home of authentic, affordable and effortlessly chic French clothing. Each carefully curated piece is designed in and sourced from Paris, and features unique and pretty detailing combined with contemporary shapes that can all be seamlessly styled with existing items within your wardrobe. Aurélie is all about creating timeless looks rather than following fast fashion trends.
Our edits are concise and only ever bought in small quantities. We have two core collections a year - Autumn/Winter and Spring/Summer, with additional drops for pieces that we particularly love and want to share with you.
The Founder's Story
The brand was founded in 2020 by Lucy Robinson, who lived in Paris during her twenties whilst working for a leading luxury fashion PR agency. Following her stint living in France, she moved into Travel and Lifestyle PR and over the last 5 years has grown her own thriving consultancy however always dreamt of one day having her own clothing boutique.
When the pandemic hit, so too was her PR business so one evening in mid-May Lucy had a lightbulb moment and realised she wanted to go back to her fashion roots and create a collection of her own. As a working mother to her little girl, she wanted the collection to complement her busy lifestyle with easy-to-wear and effortless everyday pieces that capture the essence of that classic, chic Parisian look.
The brand is named after one of Lucy’s favourite French girl’s names and each piece in the collection has been lovingly considered and chosen. Over the last few months, Lucy has put her heart and soul into creating Aurélie, and she hopes that you will love the pieces as much as she does.
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